Esteban·Senior UX/UI Designer

ABOUT

01 — About

Visual & UXUI Designer

Design that's
measured,
not guessed.

Open to senior opportunities · Bogotá / Remote

I am a Senior UX/UI Designer with over seven years of experience crafting intuitive, data-driven digital solutions across diverse sectors like banking and e-commerce.

I specialize in leading cross-functional teams and managing complex design systems to bridge the gap between user needs and business objectives.

Currently, I am leveraging advanced AI platforms—including Anthropic, Stitch, and Google Labs—to innovate and streamline the design process. I am seeking new professional opportunities where I can apply my expertise in product strategy and emerging technologies to drive impactful user experiences.

SKILLS

02 — Skills

◎

UX Research

Interviews, usability testing, A/B, card sorting, tree testing

⬡

Design Systems

Tokenization, nomenclature, component architecture, Figma

▷

Prototyping

Multi-fidelity prototypes, interactive flows, QA validation

↗

CRO

Conversion rate optimization, landing pages, Unbounce, WordPress

◈

Information Architecture

Content structure, navigation, user flows, mental models

⌘

Product Strategy

OKRs, behavioral data, performance metrics, roadmapping

♿

Accessibility

WCAG standards, inclusive design, semantic HTML awareness

⚡

Team Leadership

Mentoring, agile/scrum, stakeholder management, handoff

WORK

03 — Clients & Work

Brands that
trusted the process.

Selected client work across banking, retail, tech, and streaming sectors.

Banking

Santander

App design and component architecture based on Santander Consumer design system. HTML/CSS semantics, typography, and color standards.

Design System · App UX

Technology & e-Commerce

Samsung

E-commerce UX design, brand UI kit management, and visual components for web and app platforms.

E-commerce · UI Kit

Technology & e-Commerce

Apple

Product UX for e-commerce environments. Brand consistency and digital experience across web surfaces.

E-commerce · Brand UX

Telecommunications

Total Play

UX/UI design for digital services and telecom products. Web experiences, flows, and interface design.

Web · Digital UX

Financial & Real Estate

Grupo Bolívar

Digital product design for financial and real estate services. User flows, prototyping, and design system work.

Fintech · Product Design

Ciber securiry & MDR

Netdata

UX strategy and interface design for Ciber security digital products. Research-driven design with accessibility focus.

MDR · UX Strategy

EXP

04 — Experience

Aug 2025 — Jan 2026

Hibrids

Senior UX UI Designer

Designed a zero‑UI predictive interface that leverages AI models to anticipate user needs, reduce friction, and accelerate key tasks. Collaborated directly with product, business, and technology stakeholders to redefine product vision after a 3‑month user research program that uncovered a new market niche. Led low‑fidelity prototyping, wireframes user validation, and ensured smooth technical handoffs to engineering.

2023 — Aug 2025

Imaginamos

Senior UX UI Designer

Owned the end‑to‑end design strategy for Ciencuadras’ AI initiative, integrating AI models and retargeting to deliver hyper‑personalized offers. Designed recommendation and retargeting flows that aligned products to customers dynamically, increasing effective lead rate by 70% in year one and enabling the group’s first AI‑driven sales across Grupo Bolívar. Coordinated product, marketing, and data teams to measure impact and optimize conversion funnels.

May 2022 — Feb 2023

Novatec Solutions

UX UI Designer

DLed development and maintenance of the Flame Design System for Santander: a scalable, tokenized system in Figma with accessible components and semantic documentation. Implemented design tokens for color, typography, and spacing; enforced WCAG accessibility standards through audits and testing; and improved developer handoffs with clear HTML/CSS semantics and component documentation.

Sep 2020 — Feb 2022

Inventto Group

Graphic UX UI Designer

User research through in-person interviews. Website optimization based on data and business goals. Built customer journey strategies and validated prototypes with end users.

Nov 2019 — Apr 2020

StoreON Corporate

UX UI Designer

E-commerce web design for tech brands including Samsung, Apple, and Black & Decker. Managed UI kits, wireframes, and functional prototypes. Applied Design Sprint and Lean methodologies.

Visual
UX/UI Strategist
& Designer.

Design that's
measured,
not guessed.

Brands that
trusted the process.

Ready for
the next
challenge.

Visual UX/UI Strategist & Designer.

Design that's measured, not guessed.

Brands that trusted the process.

Ready for the next challenge.

Visual
UX/UI Strategist
& Designer.

Design that's
measured,
not guessed.

Brands that
trusted the process.

Ready for
the next
challenge.